Advanced Industrial Design



Innovation Strategy



The 47Moto CafeFighter is a unique motorcycle. Developed off of a production SYM model the redesign provided increased functionality, superior user configurable ergonomics and an increased price point through superior aesthetics and fit and finish. The CafeFighter was designed for low and mid volume production, so that this startup company could produce the first 50-60 bikes using pressure formed technology to produce Class A automotive surfaces. Once the initial run was produced they could use their capital to invest in injection molds to produce at higher volumes. This made for a unique challenge to design for different production means where pressure forming works off of the backside (B surface) and injection molding works off of the front (A surface). Two datasets were developed side by side to make this happen.