Advanced Industrial Design



Innovation Strategy

CNH Autonomous

CNH Industrial executives knew that their autonomous tractor was a huge PR opportunity.  All eyes would be on this major manufacturer’s latest take on pilotless agriculture, and the standard approach was to have a tractor with no one in the cab. This was a unique opportunity that needed to be seized. So when CNH Industrial unveiled the tractor you see below at the Farm Progress Show in Boone, Iowa it gave the public a glimpse of what the future of agriculture could look like.  With a wide array of leading edge tools and a timeframe that allowed one month for development, the race was on.  We collaborated closely with the Chief Designer for CNH Industrial to flesh out his napkin sketches for the functional components.  The entire tractor was designed and surfaced for production of one fully functioning prototype.