Innovation Strategy

Semantics

Product Development

Hospira

isecure

Developed in conjunction with internal Hospira engineering staff, this was a unique problem. There were production prototypes in hand but nurses were confused how to open and prepare this syringe for use. Through product semantics we were able to develop a solution that throws out the instruction card, it’s sufficiently clear through the product itself how to use. Winner of the IDSA/Plastics News award and also an NPE award upon release.