Advanced Industrial Design

Surfacing

Innovation Strategy
Design for Manufacturing

Engineering for Manufacturing

SRAM road

In the hotly contested performance road bike market components and handlebars come and go so quickly you can’t keep up. But when the SRAM force shift/brake lever was crafted it was done with intention, for longevity. The comfortable performance fit of the rider’s cockpit is much the same today as it was when they were released.

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www.sram.com